Whether you’re new to online writing or have been in the game for years, it’s beneficial to brush up on your SEO (Search Engine Optimization) skills in order to stand out from a sea of competitors. When your content is SEO-friendly, it increases your chances of ranking in search engines. The higher you rank, the better chance people have at finding your business. Learning how to write SEO-friendly content means giving your business the exposure it needs.
Once your blog or website is set up for optimization, it’s time to fill it with content. As tempting as it is to sit down, write, and publish, there are a few steps you need to go through first. Use the below as a reference guide each time you set out to write SEO-friendly content.
Here are 5 Tips on How to Write SEO Friendly Content
1. Keyword / Key Phrase Research
Before you begin writing, you need to have a topic in mind. From here, do research on the most beneficial keywords to include in your post. When used properly, keywords and key phrases will increase organic traffic to your page. Use tools like Google Keyword Planner or cognitiveSEO Keyword Tool to help compare keywords and phrases with competitors by difficulty and usage.
2. Research and Resources
The next step to take before writing your article is performing research. Any writer knows that good content requires more time researching than writing. This will help you gather accurate information, and credible resources to cite throughout your article to add validity. Take a look at the top-ranking competitors for your article and see if you can fill in pieces missing from their content on the topic.
Outlining your article before you begin writing will save you stress and time. It can be as simple as listing out what you want to mention and in what order, then filling it out with content. Be sure to cover all the key points needed and cite references where appropriate.
4. Writing Format
In a world where information is constantly coming at us from all angles, our attention spans have been significantly reduced. How you can hold a reader’s attention for the length of your beautifully written, SEO-friendly content?
Keep the following formatting tips in mind:
- Use sub-headings and bullet-point lists, as this article does. People like it when content is split up, it makes it easier to sift through and digest.
- Format your paragraphs to have no more than 4-5 sentences each.
- Utilize the keyword or key phrase in the opening paragraph, and then again throughout the article at no more than 5% (no more than 5 times per every 1000 words).
- Use hyperlinks to credit sources.
- Include related keywords and key phrases.
- Keep it long! Google’s algorithm favors articles over 300 words in length.
People tend to find articles with images to be more trustworthy. When possible, add 2-3 images to your finished piece. Be sure the images are either custom or stock (which often includes a small purchase fee for licensing) and give credits where due.
When it comes to writing SEO-friendly content, there is a lot to keep in mind. Stick with the basics here as a quick reference guide the next time you write, and watch your content rank.