Are you having trouble generating traffic for your website? Even with an amazing product or service, a mistake as simple as the wrong color scheme could be keeping your website from getting noticed.
Luckily for you, you don’t have to be a Picasso of the pixels to achieve a brilliant website color scheme. Today, our skilled team of digital marketing experts is sharing some of our top tips to choose a website color scheme. By following these simple tips, you can finally take your website to the next level.
Here are our top 3 tips to choose a website color scheme:
1. Understand the Psychology Behind Color.
Green with envy. Yellow-bellied. Feeling blue. Every day, colors are used to describe how we feel. Not only do they describe our feelings, but they can also evoke different feelings in us. When designing your website, it’s important to keep in mind how you want your viewers to feel when they visit.
Do you want your brand to be equated with purity and hope? Try white as a foundational color. To inspire passion and a sense of urgency, try red. To establish a tone of reverence, regality, and royalty, purple is your best friend.
If you’re looking to convey a serious and mature tone, opt for gray. Use black to emit a little mystery and power through your website. Understanding color psychology is a pivotal first step and one of the most important tips to choose a website color scheme.
2. Don’t over-complicate it.
We all know the old saying, “keep it simple, stupid.” While it is perfectly understandable to want to take a page out of the peacock’s book, throwing out every color in the rainbow to drive traffic, it will probably wind up backfiring on you.
If someone clicks on your website and is greeted with a kaleidoscope of colors, they could easily become overwhelmed, turned off, and persuaded to exit. Pick a foundational color that conveys your desired tone and puts people in the right mood, along with a few complimentary colors that accent your foundation. That’s it!
3. Compare and contrast.
They say variety is the spice of life, so why not apply this logic to your website color scheme? It’s important to strike an aesthetically pleasing balance between keeping your color scheme simple and utilizing a variety of complimentary colors. When you find the right balance, you can really make your website pop and attract viewers.
As long as you have a basic understanding of color theory, you should be able to understand which colors work well together. Maroon and peach join forces to put off an elegant and tranquil feel, while yellow and blue pair nicely for an optimistic vibe. Purple and light green will inject your website with energy and creativity, while contrasting dark and light greens showcase nature and growth.
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Ready to spruce up your website’s color scheme? Look no further than Panda Online Marketing. We have helped hundreds of Arizona businesses enhance brand awareness and increase overall profitability through aggressive audience engagement, graphic design, and market research.
Contact us today to learn more about working with our Phoenix digital marketing experts to improve your brand’s online presence.