You’ve got a site up and running. You’ve hired someone to research and plug in the appropriate SEO. You’re reaching your target audience and seeing a spike in clicks and views to your site. Yet, the conversion rate to sales is not going up. This can be frustrating, but before you panic, check out these 5 Reasons Your Site Isn’t Converting Views to Sales.
1. Reaching the Right Audience
Your website can have all the right pieces but be targeting the wrong people. If this is the case, it won’t matter how good your SEO is or how much traffic you get. You need to ensure that you’re reaching your target audience, the people you are aiming to sell to in order to increase conversion rates. Be sure to work with your marketing strategist on how to get your site in front of the right people through social media ads and other sources.
2. Missing CTAs
Does your site have some Call-to-Actions (CTAs)? If not, your visitors might not feel compelled to do anything other than browse. It can benefit you to collect emails by way of a lead magnet. Lead magnets are generally a small, free downloadable item that relates to your business. Customers will receive it in exchange for their email address. This is a great way to get their info before they leave and put them in a marketing chain while also providing them with some (free) helpful info to close the sale now or in the future.
Are your products readily available to print and ship worldwide? If not, you may be missing out on a piece of your audience. If you have items that are backordered, delayed, or only available to ship within the U.S. but you have a lot of traffic from people in the U.K., consider making your items more easily accessible so more viewers can purchase them.
Remember, less is more. This is true in most areas of life, including web copy and sales. People’s attention spans are shorter than ever. If your site is full of wordy-copy and too many different options for goods or services, you may be confusing your customers to the point of driving them into the arms of a competitor. Make things clean, concise, and to the point. Let your products and copy close the sale for you.
5. Not Enough SEO
If you’re unfamiliar with SEO, this is problem number one to tackle. Search Engine Optimization (SEO) is an imperative part of your business. Having the correct wording in your products and website will help you rank better in the algorithm. This goes for your web copy and blogs alike. Maybe you have SEO, but not enough keywords or not the best ones for your product. If you’re unsure, consult a professional to reassess your site and improve where needed.
If you’re scratching your head after trouble-shooting the above or need help with any of them, don’t fret. We’re here to help align your business and website to increase traffic and help you boost conversion of sales as much as possible. Reach out to us for a free consultation today.